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A JV giveaway event is a site created by Internet marketers who agree to use their lists to help grow the email lists of all the marketeers involved. By taking part in such a giveaway event each member has the potential to increase the size of their own email list by capitalizing on the joined power of all the other list builders who are taking part.

The way it works is every member of the JV giveaway submits one or more free products along with their squeeze pages they will be using to gather new registrations. They then agree to send emails their list of subscribers on launch day promoting the giveaway event and all the free products being given away by other members.

The single vital element that will make a JV giveaway event a success for you, would certainly be - your contributions. A good event (for you) would be an event where you built your list. For that to transpire you want people to opt-in for your contributions. Therefore you need your gifts to be engaging for the people that enroll in the event as members.

What are the qualities your submissions should have?

1) Uniqueness - Your gifts should be unique so they will stand out in the sea of gifts. How to make them unique? Look at the other items on this list.

2) Contemporary - Your offer must not be a worn out eBook from 2002.

3) Substance - Your contribution should provide much needed, beneficial information.

4) High quality graphics - People "shop" with their eyes. Make your graphics appealing, attractive to look at and interesting.

5) Good copy - Create a "smart" sales copy that will grab them by their mouse clicking finger. You essentially have to sell your offers twice:

A. At the gift list - You need an alluring headline (some events limit it to 25 characters) and a condensed, attractive copy (some events limit that to 500 or even 300 characters).

B. At the gift's squeeze page - this is like a sales letter only instead of a "buy now" button you will have a sign up form.

6) Bonuses - You need to (yes, "must" - people have come to count on this) have bonuses on the download page. Please, add a few real bonuses and not just the usual affiliate promotions.

7) Follow up - Follow up on your subscribers. Make it your own and propose more bonuses.

Conclusion

You need good marketing skills for your gifts to create the type of results you want. Invest in your gifts and your email list will expand.

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